JPG vs PNG

One thing that I frequently have to explain to clients is the importance of understanding which files should be used for certain mediums.

JPG (lossy compressed file)

Files saved in jpg format are best used for printing purposes. Jpg files can be saved in CMYK or RGB.

If you were to place a CMYK jpg file on a website, for example, the colors will not be the same in comparison to a printed copy.

Files to save in this format:

  1. Photographs
  2. Realistic images

PNG (lossless compressed file)

Files saved as a png are more suited for web purposes. Once again, png files can be saved in either CMYK or RBG color formats but they are also able to be saved with a transparent background. This makes them better suited for overlaying pictures on websites.

Files to save in this format:

  1. Line drawings
  2. Vector graphics
  3. Text


Watch a brief video for more info on JPG vs PNG  

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